Branding

What is Branding?

In today’s competitive market, a strong brand identity is essential for standing out and making a lasting impression. For small and medium-sized enterprises (SMEs), effective branding can be a game-changer, helping you attract and retain customers. At Big Mouth we specialize in creating compelling brand identities through logo design, brand identity development, and typography selection. Let us help you tell your story and connect with your audience.

Logo Design

Our team of talented designers creates unique and memorable logos that represent your brand’s essence.

A well-designed logo is the cornerstone of your brand identity, making a strong first impression on your audience.

Beyond the logo, we develop a cohesive brand identity that includes color schemes, visual elements, and brand guidelines.

This ensures consistency across all your marketing materials and communications, reinforcing your brand’s image.

Brand Identity Development

Typography Selection and Design

The right typography can enhance your brand’s personality and readability.

We carefully select and design fonts that align with your brand’s voice and aesthetic, ensuring every piece of communication is visually appealing and on-brand.

Our Aproach

Our process is designed to deliver a brand identity that truly represents your business:

Initial Consultation: We start with a detailed consultation to understand your business, goals, and vision for your brand.
Concept Development: Our team develops initial concepts for your logo, brand identity, and typography, ensuring they align with your vision.
Design and Revision: We create detailed designs and work with you through multiple revision rounds to perfect every element.
Finalization and Delivery: Once approved, we finalize the designs and deliver all the necessary files and brand guidelines.

"Working with Big Mouth was a painless experience. They created a logo and brand identity that perfectly captures our Gym's essence. Our customers love the new look!"

- Anthony O'Rourke

Quality, not quantity

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.

To the right is an example of some work we have done for the Forge Fitness Gym. This design was part of a design package put together to promote a powerlifting competition that was hosted in their gym.

Frequently asked questions

What is included in a branding service package?

Our branding service package typically includes several key components to ensure a cohesive and effective brand identity. These components are:

Brand Strategy Development: This involves competitor research, defining brand values, mission, and story creation, and developing brand messaging, including your unique selling proposition (USP).
Brand Identity Development: This includes creating moodboard concepts, multiple rounds of brand identity development and revisions, designing stationery (business cards, letterheads, promotional items), and providing complete brand guidelines.
Logo Design: Crafting a memorable, simple, relevant, versatile, and timeless logo that captures your brand's essence.
Marketing Collateral: Designing brochures, social media templates, slide decks, and other marketing materials to ensure consistent brand communication across all platforms

How do you ensure the logo and brand identity will resonate with our target audience?

To ensure that your logo and brand identity resonate with your target audience, we follow a comprehensive approach:

Audience Research: We conduct detailed research to understand your target audience's demographics, preferences, and behaviors.
Competitor Analysis: We analyze your competitors to identify gaps and opportunities in the market.
Collaborative Development: We involve you in the creative process through regular feedback sessions, ensuring that the final designs align with your vision and audience expectations.
Testing and Refinement: We test initial designs with a sample audience and refine them based on feedback to ensure they are effective and appealing

How does the branding process work?

Our branding process is designed to be thorough and collaborative, ensuring that we capture the essence of your business. Here’s how it typically works:

Initial Consultation: We begin with a detailed consultation to understand your business, goals, and vision for your brand.
Concept Development: Based on our initial discussions, we develop initial concepts and moodboards.
Design and Revision: We create detailed designs and work with you through multiple revision rounds to perfect every element of your brand identity.
Finalization and Delivery: Once approved, we finalize the designs and deliver all necessary files and brand guidelines.
Implementation and Support: We assist with the implementation of your new brand identity and provide ongoing support to ensure consistency across all touchpoints

What are the benefits of investing in professional branding services?

Investing in professional branding services offers numerous benefits:

Increased Brand Recognition: A strong brand identity makes your business easily recognizable and memorable, helping you stand out in the market.
Enhanced Credibility and Trust: Professional branding conveys a sense of reliability and quality, fostering trust among your customers.
Consistency Across Platforms: Consistent branding across all marketing materials and platforms strengthens your brand message and identity.
Competitive Advantage: A unique and well-defined brand identity differentiates you from competitors, making it easier to attract and retain customers.
Employee Pride and Engagement: A strong brand identity can boost employee morale and engagement, as they feel part of a reputable and cohesive organization